Playbooks

Put AI to work in your business. The strategies, the how-tos, and how to think about it, from the quick wins to the big calls.

A field of arrows all pointing one way, and the single pink one that has turned to face against them while its neighbours swing out of line: the model made to argue back instead of agree.
Jack 11 JUNE 2026 14 min read

How to use AI in your business

The prompt tricks from 2023 are dead. Here's how to get real work out of ChatGPT and Claude: talk to it, give it context, make it argue back.

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A night sky of faint sources under a bright sweeping beam; one source lights up pink with a ring around it, the one the AI picks to cite.
Jack 09 JUNE 2026 15 min read

Generative Engine Optimisation: how to get cited by AI

More buyers now ask an AI instead of Googling, and it names only a few sources. Here's how AI search picks them, and how to be one it cites.

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A page of copy being written, the finished lines glowing and a pink cursor mid-sentence on the live line, the lines below still faint: a model writing in your saved voice.
Jack 18 JUNE 2026 8 min read

Best AI copywriting tools for a small business

The big AI copywriting tools have quietly become marketing and GEO platforms. Here's what each costs now, and why Claude or ChatGPT may be all you need.

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A board of task cards the agent has worked through at speed, most ticked off and glowing, with one card lit pink where it has paused and left the job for a human to approve.
Jack 17 JUNE 2026 10 min read

AI agents for business, explained without the jargon

An AI agent is software you hand a whole task to, like a very fast junior who works your tools. Here's what one actually does for a business.

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A tracking chart where faint competitor lines stay flat along the bottom while one pink trace climbs out of the pack, crosses a cyan target line, and ends at a locked current reading: your AI visibility, measured over time.
Jack 17 JUNE 2026 8 min read

Best AI visibility and GEO tracking tools, compared

ChatGPT and Perplexity recommend businesses by name. These trackers tell you whether they name yours. A straight comparison, and when to skip buying one.

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Payment tokens sit far out along a timeline, the long wait to get paid, while one pink payment snaps forward along the track to a glowing line at the front: cash arriving days sooner.
Jack 16 JUNE 2026 13 min read

Accounts receivable automation: get paid days sooner

The build that gets invoices paid days sooner: pay-now buttons, automatic reminders, direct debit and the chasers, with real tools and prices.

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On the left a ranked list of links with one entry lit pink; on the right a single AI answer panel citing a few sources, one the same pink business; a pink thread joins them, the same business ranked on the list and quoted in the answer.
Jack 15 JUNE 2026 8 min read

GEO vs SEO: what changes when the search box is a chatbot

SEO ranks you on a page of links. GEO gets you quoted inside the AI's answer. Same web, stricter reader, and here's what actually changes.

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A balance tilts: the heavier side holds a single sealed block you buy whole, the lighter side a lattice assembled cell by cell, with one pink piece dropping in to top it off, the part worth building yourself.
Jack 14 JUNE 2026 11 min read

Build or buy software: how to actually decide

Most software decisions get made on price, and get made wrong. The real question is what makes you different. How to decide what to buy and what to build.

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A dense grid of work, most of it subtracted to faint empty outlines, leaving a small bright cluster a person keeps; one cell lifts out in pink, the repetitive task being deleted.
Jack 13 JUNE 2026 13 min read

Do more with the team you have, without the burnout

Your team isn't short-staffed, it's buried in admin. Take the busywork a machine should do off their plate and they get back to the work that matters.

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A glowing honeycomb of cells, the built system, drifts free of a chain that once tethered it to a heavy anchor; the last link has sprung open in bright pink, the moment a build stops being rented and starts being owned.
Jack 12 JUNE 2026 12 min read

How to choose an AI automation agency: the questions to ask

Most AI agencies sell hype and lock-in. Here are the questions that separate the real builders from the sellers, before you sign anything.

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A funnel of supplier bills narrows to a single gate where one bill glows pink for a human yes, and below it the approved records settle into a bright, growing stack: accounts payable clearing itself.
Jack 11 JUNE 2026 13 min read

How to automate accounts payable: the real stack and order

The exact stack and the order to build it: capture, matching, approval, payment. The bit the SaaS guides skip, with real tools and real prices.

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A floor plan of sealed rooms around a glowing blue core of data. Every outer wall holds except one gap, and a pink intruder's path slips through it, threading room to room, stopped just short of the core: the flaw you can't see on screen.
Jack 11 JUNE 2026 16 min read

Vibe coding: what to check before real people use it

Built something brilliant with AI and want to put it live? Here's what to check before real people use it, so it holds up outside the demo.

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An AI agent races an orbit of tools mid-lap, a pink trail behind it, delivering finished work into a glowing stack at the centre.
Jack 10 JUNE 2026 14 min read

Agentic AI for business owners: what it is and what it does

An AI agent doesn't just answer, it acts: give it a goal and it plans, uses your tools and does the job. Here's what that means for your business.

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A simple line of bills moves along a conveyor through a scanner, one waits in pink at the approval gate for a human yes, and finished records stack up glowing at the end.
Jack 08 JUNE 2026 12 min read

Automating your back office without enterprise software

Most of your back office is work a machine should do now. The proven stack, plus two levels past it that almost no one writes down.

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