Blog
- 28 September 2026 6 min read
AI misunderstands us the way people do, only faster
Misreading a brief is as old as briefs. What's new is how much an AI agent can get done on the wrong idea before anyone notices. Give it the repetitive work, and keep it on a short lead.
- 19 July 2026 7 min read
The trouble with ChatGPT is how sure it sounds
The limits that cost you aren't the things ChatGPT can't do. They're the things it gets wrong in the same confident voice it uses when it's right. Trust it with drafts and thinking, and check every name, number and date before it leaves your desk.
- 15 July 2026 8 min read
Running your own AI is usually a worse deal than it looks
For most businesses, running your own AI is more work than it's worth. A hosted open model with a no-training contract gives you nearly all the privacy and none of the server. It only pays when data truly can't touch anyone else, or when a machine is working it hard all day.
- 6 July 2026 14 min read
AI sovereignty, minus the data centre
You can't own a frontier model, and you don't need to. For a business your size, sovereignty means owning everything around the model: your data, your know-how, and a tested way out to the open models, which are now good enough to catch you if the terms ever change.
- 14 June 2026 11 min read
Build or buy software: how to actually decide
Buy what every business needs and build only what makes yours different. Almost everything you're tempted to build, someone already sells better and cheaper. The one thing worth building is the part that's actually your edge, and for most businesses the right move is to buy nearly everything and build just that.
- 13 June 2026 7 min read
An hour saved is only worth what you do with it
The fix for a stretched team is rarely more hours or more hires. It's subtraction: taking the admin a machine should be doing off your people. But decide what the freed hours are for first, or they'll quietly fill up with more of the same.
- 11 June 2026 8 min read
How to use AI in your business
Stop hunting for the perfect prompt. Talk to it like a sharp new hire, tell it everything you know once, and make it argue with you before you trust a word of it.
- 11 June 2026 11 min read
Vibe coding and the part you can't see
Building for yourself is all upside, so enjoy it. The moment strangers' data or money runs through your app, the stakes flip, and the things that bite are the ones that look perfectly fine on screen.
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